15 Simple Mostly Free Facebook Marketing Tips to Try Today
With more than 1 billion people on Facebook, the sheer volume of potential clients and customers makes this platform worth your marketing efforts. But building a following and making sure they see what...
View Article8 Simple Ideas for Free or Low-Cost Publicity
Every business owner knows the value of PR. It helps your ideal customer understand what you do and find you when they want your service or product. But most business owners don’t have a background in...
View ArticleSocial Marketing for Authors
Romance books are consistently one, if not the, bestselling genres in publishing. Why? Perhaps it’s because romance writers understand the importance of networking. They create writing groups, attend...
View ArticleIncrease Brand Visibility with Slideshare
Update: Slideshare is now owned by LinkedIn and is fully integrated into LinkedIn profiles. You can still use Slideshare as a separate platform and link it to your LinkedIn profile. By uploading your...
View Article8 Tips to Get More Organic Reach on Facebook
You’re not imagining things. Facebook reach for business pages has decreased dramatically and Facebook isn’t denying it at all. In fact, they’ve been transparent about the need to deliver a profit for...
View ArticleThe New Rules of Facebook Marketing
Facebook moved your cheese. When Facebook began rolling out the new news feed algorithm, downgrading reach for business pages and making it necessary for brands, businesses, entrepreneurs and...
View Article10 Social Profiles Every Author Needs
Every author needs a platform, a way to connect with readers and let them know when their next book is ready to be purchase. So what is a platform? A platform is simply the reliable ways in which an...
View Article5 Promotional Hot Spots Every Facebook Business Page Can Use
With more than one billion people logging onto Facebook every month, entrepreneurs cannot afford to ignore the marketing implications. Custom designed apps serve as mini web pages on a site with more...
View ArticlePlatforms and Personal Branding for Authors
Congratulations. You’ve written a book. Now you’re about to take on a new job; Chief Marketing Officer of the Brand of You. “I just self-published my first book and I need help marketing the book.”...
View ArticleTo Boost or Not to Boost a Facebook Post
To boost or not to boost? That is the question Facebook page owners ask me when they’re struggling with decreased reach and no engagement. Is it better to boost a particular post, or to promote the...
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